Is it better to promote your blog, which ultimately you want to promote your business, or to promote the business itself? Anyone ever had this dilemma?
I would say it's a good idea to do both at the same time.
My blog gets way better page rank than my site because I am using a one page landing page for my opt ins. The sites convert really well so I would not consider making my own. But they still get lousy page rank.
So an easy solution for me is to create another site or blog and link into the high converting landing pages. For me, the blog got really good SE exposure quickly.
But I guess if you have a well put together high ranking, high converting site than just promote that one. It really depends on so many different variables. And the amount of time and resources you have.