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How To Set Up & Market A Wordpress Blog
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FreedomFire
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Joined: Thu Sep 22nd, 2005
Location: Chesapeake, Virginia USA
Posts: 1074
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 Posted: Thu Jul 23rd, 2009 10:24 pm

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Below is from my partner Jon Arnold.  Jon periodically puts amazing tips like this together to share.

God Bless,

Michael

=====================

Just a few words about blogs. There is a LOT of information out there about blogs but I wanted to share with you some of the tidbits I have discovered.

* Use Wordpress, not Blogger or some other proprietary blog platform. There are an incredible number of themes and plugins for Wordpress, much more so than any other platform, allowing you to customize literally to your heart's content. Not to be argumentative, but a valid argument can be had with virtually any experienced blogmaster and this would be the overwhelming concensus. Sure, Google OWNS blogger but that fact in itself does not really gain you anything if you do everything else properly.

* Use an attractive and functional THEME. There are trainloads of free Wordpress themes out there, and a Google search on "wordpress themes" will keep you busy for weeks. As a start, there are about 900 free Wordpress themes available for download at http://wordpress.org/extend/themes/

* Use themes that can accommodate WIDGETS. It would seem that one sidebar is sufficient, whereas using two sidebars, unless done quite creatively, can easily tend to look crowded and confusing.

* Compose your SIDEBAR thoughtfully. Is there really a need to have a calendar and the current date and temperature? No, so leave it out. Again, keep it simple and clean. The widgets I would suggest for your sidebar would be Archives, Popular Posts, and of course Related Links. Related Links would be the title that you would use to replace the useless stuff that comes in the default "Blogroll" and these would be links to your site(s), like your T1 site, your Ethernet site, your MPLS site, etc. Use good and appropriate anchor text for these links.

* PERMALINKS: Put a descriptive name with your posts. It is not useful to have an indexed post which is referenced by the URL "http://my-t1-blog.com/post-id=839290425", right? I mean, where is the visitor's incentive to want to go visit that URL? Under Settings then Permalinks, click the radio button for "Custom" and use the form "http://my-t1-blog.com/%postname%/". (Without the quotes of course and use your own blog's URL). So in this case, this change will show that indexed and perhaps archived post to read "http://my-t1-blog.com/why-you-need-a-t1-line-from-telarus-today", or in other words, use the title from that post instead of a number.

* Use PLUGINS where appropriate. Plugins were designed specifically to make your Wordpress blogging life easier. The minimum set of plugins I would suggest and why I suggest them are below, and they can all be found and downloaded free from http://wordpress.org/extend/plugins/

Plugins:

* Google Sitemap Generator: This plugin generates a sitemap for search engines to pick up. Search engines give priority to sites with optimized sitemaps.

* Auto Tagger: This plugin uses Yahoo! to determine keywords related to the content of the article. These keywords are then added as tags to your blog and show up on your posts meta keywords. It's always best to create your own tags in WP when writing a post, but just in case you forget this plugin will create them for you.

* Sociable: This plugin adds links to the bottom of every article allowing your users to share your articles with popular social networks such as Digg, Technorati, and Twitter. This helps people find your site when they are searching popular social networking sites and hopefully brings them back to your blog for more.

* Ping Optimizer: Blog pinging notifies blog servers that your blog has recently published new content. It shares your content across other networks, increasing your blog's exposure, but excessively pinging these servers can get your site banned or blocked from future blog pinging. So you have to make sure that you are pinging these servers when necessary. This plugin will handle when and when not to ping these blog servers, optimizing how often you ping.

* Akismet: This plugin is included with every Wordpress installation. This plugin protects your blog from comment spam. Monitor and protect your blog from comment spam.

* Simple CAPTCHA: CAPTCHA is a form utility to protect your blog from comment spam by web bots. A CAPTCHA places an images with random text that the user must manually type to submit their blog comment. This utility verifies the commenter is human, cutting down the potential for comment spam.

Summary

I hope this has been helpful and you can put it to use. Again, do not abuse blogging or social bookmarking, but if used wisely and cautiously, it can provide a lot of good quality links and traffic.



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bellabuddy
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Joined: Sat Feb 25th, 2006
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 Posted: Sun Aug 23rd, 2009 05:20 am

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Another great wordpress plugin is tweetmeme. This allows your visitors to tweet each post automatically. My blog traffic has greatly increased in the few weeks since I installed this plugin.



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Fisher
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Joined: Sat Aug 29th, 2009
Location: Israel
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 Posted: Sat Aug 29th, 2009 02:03 pm

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Another great post!

Im just missing one plug-in in the list above, that I think is very important
for blogging traffic - All In One SEO plug-in

I know there are many plug-ins out there, but this is one that does it all for your blog
as far as Im concerned.
Actually this is the first place I see that didn't write about it as most recommended
for blog marketing and traffic

So I wanna recommend it :D



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David Bouchez
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Joined: Thu Aug 27th, 2009
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 Posted: Wed Sep 2nd, 2009 02:00 am

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Great post Michael. I'm new to the forum, and look forward to getting to know everyone :)



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Britwolf
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Joined: Tue Sep 8th, 2009
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 Posted: Tue Sep 8th, 2009 09:33 am

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agree tweetme is a very good plugin



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donnaferr
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Joined: Wed Jan 27th, 2010
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 Posted: Wed Jan 27th, 2010 06:23 am

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:DThanks for these tips.  I just set up my 1st blog using squarespace.com and am about to start setting up my 2nd blog using wordpress.  Finding these tips was quite timely for me.



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growingtopersist
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 Posted: Fri Jan 29th, 2010 03:13 pm

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I have to agree that All In One SEO Pack is a must when it comes to a blog.  It is probably one of my favorite plig ins.

I agree that as I have gone around to different blogs, I like the look of simple.  When someone has too many widgets on there or pointless widgets, it seem a bit funny.  But when it is well thought out and laid out nicely, the blog looks good and I am more inclinded to llok around.  If it looks to unprofessional and like someone just slaped it up there, I would rather leave and not hang out.



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Julieanne
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Joined: Mon Sep 19th, 2005
Location: Gold Coast, Australia
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 Posted: Sun Feb 7th, 2010 02:24 am

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Another good plug-in for wordpress is the Dragon Design Sitemap generator, which can be found here: 

http://www.dagondesign.com/articles/sitemap-generator-plugin-for-wordpress/


This generates a real sitemap word press page that humans can read easily, as well as the search engines.

The settings allow you to show a variety of  different things that are on your blog:

What to show:        Pages and posts
   Just posts
   Just pages
  
If showing both, which first:       Posts first
   Pages first
  
Post sort order:       By title
   By post date (oldest first)
   By post date (newest first)
  
Page sort order:       By title
   By page date (oldest first)
   By page date (newest first)
   By menu order (ascending)
   By menu order (descending)
  
Show comment count after posts:   
Show comment count after pages:   
If showing comment counts, display when zero:   
Show dates after posts:   
Show dates after pages:   

Its the best sitemap generator I've seen in many years.



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