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cthen
Member
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Posted: Thu Sep 14th, 2006 06:56 pm |
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One of the most important things you need to do when running any ppc campaign is figure out before you start, how much you can afford to pay per click. How you can do that is by knowing how much each customer is worth. For example,if you have a product that sells for $50 lets say. How many people do you need to get to your site in order to make 1 sale? Lets say it takes 100 people to visit your site to make a sale. In this illustration you could afford .50 per click $50/100 = .50 If you are not sure about this,check with your upline to see what an average number might be..At least this can give you a ballpark.
But...it's not over there. If you are not sending people directly to your site,but to a opt in page for example for a free report or newsletter,you have to know how many people per click "opt in" once they click your ad. When this is added in to the equation your actual affordibility would go down...Example: for every 5 people that click your ad..1 person opts in and for every 100 people that opt in you make 1 sale of $50. Now your number would look like this $50/100/5= .10 per click
Once you know these numbers you can really run a risk free campaign. So, do your research....have fun 
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scoobear
Member
| Joined: | Wed Apr 5th, 2006 |
| Location: | New York, USA |
| Posts: | 26 |
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Posted: Sat Sep 30th, 2006 09:15 pm |
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Right now on Google Video there are about 20 hours worth of free training taken from the X10 Internet Marketing seminar in Australia. Below is a link to the Perry Marshall Google AdWords seminar that is really comprehensive and helpful. Here's the link:
http://video.google.com/videoplay?docid=-3038739116388313537
Not sure how long it will be active, so I'd check it out while you can.
There's also a great seminare on writing web copy by Alex Mandossian worth checking out and lots more. Thought you guys might be interested.
Enjoy,
Ali
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excite
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| Joined: | Wed Sep 27th, 2006 |
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Posted: Sat Sep 30th, 2006 09:46 pm |
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Thanks for the great link!
I'm glad that i was trained personally by Mr Marshall himself two years ago.
He really is great, second to none in PPC
To your Success!
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shermanchoo
Member
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Posted: Wed Oct 4th, 2006 05:25 pm |
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Try using Word Tracker. Its free, and I find it very useful when wanting to locating a subniche that has less competition so I can make a profit.
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lazarus
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| Joined: | Thu Oct 5th, 2006 |
| Location: | Canada |
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Posted: Thu Oct 5th, 2006 06:51 am |
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| Thanks for posting the link. It's a great resource to have !
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Globalflow
Member
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Posted: Mon Oct 9th, 2006 12:11 am |
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After reading Perry Marshall's adwords book I began testing his theories and it worked really well.
Bottom line was that it became a bit pricey, but I was stubbornly persistant.
I stuck to a very specific group of keywords, only 3 or 4 sets. And I tied it all together in the headline of my ad, and also the domain on the ad.
Doing this gave me a 10.13%, 8.76%, and 12.6% CTR.
In about a month I had about 1,100 click thrus, and grew my list of opt-ins by about 110 or so. It led to 2 sales of a program I was promoting with it.
The campaign was actually formed as a "program review" where people were sent to my landing page and then through my autoresponder they were sent a link to a special report.
So I was pretty happy with the results.
I'll post some of the negatives on the next post, this is long already, sorry!
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Globalflow
Member
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Posted: Mon Oct 9th, 2006 12:19 am |
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ok, a quick part 2...
With those kinds of ratios, the only reason I didn't get more traffic and opt-ins is that I had set my budget at a certain limit so that capped it.
But the other thing is that my max bid was at about $2. Very competitive keywords!
But following Perry's advice it was such a tight campaign that google discounted my click throughs and I averaged about a $1.45 per click and stayed 2-6 on the page position. Not bad.
Negatives are that lucky for me I was promoting a high end commission program. I would not like the return here for most of the programs that don't pay high commissions for direct sales.
And, as we know the money is in the follow up. I know I made 2 sales, but even those 2 were directly related to my follow up and choosing to make myself accessible via phone to my prospects.
Had I not, the sales would maybe take longer or not at all.
So, keep these things in mind on your journey to becoming online marketing pros.
I learn something everyday. Gotta love it! MUST READ: Perry Marshall's ebook on google!!
____________________
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3 Traits Needed To Get To The Top
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MPieper
Moderator
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Posted: Sat Nov 18th, 2006 01:49 am |
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STOP GOOGLE CLICK FRAUD
Some call it click fraud and some call it invalid click activity, but nobody questions that
questionable clicks do happen. How they happen and to what degree might be up
for debate, but the existence of industrial-level skullduggery is a widely known but
poorly recognized secret of the search marketing industry.
This dirty little secret is made up of hundreds of millions of dollars, which are
unevenly split between tens of thousands of participants. Some astute observers
might suggest that this constitutes a conspiracy to commit fraud and is therefore
illegal behavior. In that, they would be half right. Click fraud isn't actually illegal, at
least not in a criminal sense. Not yet anyway.
Google knows about issues associated with click fraud, though it doesn't like using
the term "fraud". The popularity of AdWords and ease of access to Google's lucrative
AdSense distribution system gave online scammers the two essential elements,
motive and opportunity. Google has been playing catch-up ever since.
Yahoo knows a lot about click fraud as well. Extremely credible allegations have been
made about Yahoo's commercial connections with click fraud artists. Many in the
shadier side of the search marketing industry are in on the click fraud secret as well,
so much so that they publish how-to guides and self-congratulatory blogs.
Frighteningly, spyware and malware makers are also in on the secret, often
benefiting by becoming unwanted content-delivery partners.
Everyone's making a lot of money and, like the great insurance scams of yesteryear,
the costs to the ultimate victims are so widely distributed they often seem negligible
to individuals affected. Negligible is, of course, a relative term. Is $10 negligible to
you? How about $100 or $1000 or more?
Another group of people who've learned a great deal about click fraud are the
victims, which tend to be small online businesses. Unfortunately, it is harder to track
the impact on smaller businesses because they often lack the resources to properly
police their own web and account logs. SEO-News.com editor, Kim Roach, wrote a
strong piece titled, "Going Broke on Google AdWords" in SiteProNews last week.
Victims of Click Fraud come in all sizes. While Kim's article addressed damage done to
smaller businesses, a July 2006 report by online industry research firm Outsell
estimated click fraud accounted for $800 million of a total of $5.5 billion spent on
search engine advertising in 2005. Outsell reached these figures by studying 407
online advertisers that collectively controlled about $1 billion in ad spending.
Google disputes these figures along with other figures reported by San Antonio
based PPC-auditing firm Click Forensics in their monthly Click Fraud Index,
questioning the methodology used in determining incidents of billed click fraud.
In an August 8, 2006 report (PDF file) titled, "How Fictitious Clicks Occur in
Third-Party Click Fraud Audit Reports" Google's Click Quality Team found two
serious issues served to consistently inflate incidents of "fictitious clicks" recorded in
third-party analysis.
According to their findings, "The major root causes for fictitious clicks falls into the
two following categories: detection of page reloads as ad-clicks," and, "conflation
across advertisers and ad networks, or the counting of one advertiser's traffic in
another advertiser's reports."
The first cause of "fictitious clicks" noted by Google's team suggests that sometimes
users reload pages; use their back buttons, or open landing pages in new windows.
Each action could be interpreted as a second, third or fourth click where only one
should have actually been recorded.
The second cause of "fictitious clicks" is a bit more confusing, stemming from the
massive AdSense system Google uses to distribute AdWords advertising. Google has
thousands, (perhaps millions) of AdSense distribution partners. Some of these
partners are extremely large corporations, though most are independent
webmasters.
The largest of these partners often have complicated advertising systems that mix
and match different types of ads (banners, AdWords, text-links, etc...) from different
advertising platforms. They have their own internal system for measuring the
effectiveness of these ads and sometimes those internal systems cause subtle
incongruities in tracking ad-impressions. One such weirdness is the way some hits
from the AOL network are grouped together under a single block of IP addresses.
Google's business product manager for trust and safety, Shuman Ghosemajumder,
wrote a long post "About Invalid Clicks" to the Inside AdWords blog in early August.
In it, Ghosemajumder suggests that surveys and reports from many click-analysts,
including Click Forensics, do not give a full view of factors as seen by Google, or in
some cases, by the analysts' own clients.
Ghosemajumder says Google's internal filters catch and cancel charges for the vast
majority of invalid clicks, even though evidence of those clicks might be reflected in
advertisers' log files.
"If an advertiser is monitoring click activity, these automatically filtered clicks may
show up in an advertiser's logs, but not in their bills. When invalid clicks are detected
after an advertiser is charged, we reimburse for them. Because of our detection
efforts, losses to advertisers from invalid clicks are very small," Ghosemajumder's
comments.
"Moreover", he continues, "the study does not indicate whether the advertiser was
actually charged for any of the clicks, only that the traffic analysis suggested that the
clicks may have been invalid."
It isn't just the number of billed clicks that have advertisers and analysts concerned.
Another report produced by Click Forensics showed that of 170 advertisers in the
financial services sector, over 6% reported recorded visits from sites clearly identified
as parked domains.
Dozens of third-party firms engage in ad-stuffing documents on parked domains. If
the general consensus that an invalid click is one that is reasonably unlikely to lead
to a potential conversion, then counted clicks from parked domains are assumed by
many analysts to be invalid.
Parked domains are housed at URLs that, while owned, are not really operating as
most Internet users might expect. A page at parked domain is generally one
containing very limited information and a number of PPC Ads. The page is basically a
placeholder being used as a billboard.
Believe it or not, parked domains are said to drive a significant amount of traffic,
especially under highly searched terms relating to health, travel and financial
services. Given the number of click-throughs found in a report covering 170 financial
services companies, 6% represents a huge number of clicks, each costing advertisers
ten cents or more.
Jessie Stricchiola is considered one of the leading experts in click fraud detection and
analysis. On the website of her firm, Alchemist Media, Sticchiola writes about an
automated form of third-party click fraud that was publicly associated with Yahoo by
click fraud researcher Ben Edelman.
"Another method of fraudulent clicking is initiated through automated click
generation methods, using "hitbots" - software applications specifically
designed to click on paid listings. This kind of activity is also initiated by both
competitors and by search engine partners and/or affiliates, the latter often
instituting extensive technology arrangements to enable their fraudulent click
traffic to slip past the internal filtering methods used by the CPC engines.
For CPC affiliates, there is a vested interest in generating as much traffic as
possible to increase their portion of the shared revenue generated by paid
listings. This is an often overlooked source of fraudulent click activity."
The examples cited in this article are only some of the ways used by the
unscrupulous to scam unsuspecting advertisers in an environment that is extremely
difficult to police properly. Indeed, in the absence of any external oversight, the only
real watchdogs are the search engines themselves. Click auditors working with
advertisers are, apparently, not privy to information used by Google and Yahoo to
examine the issue and, therefore, are unable to effectively create reports recognized
by the two largest search advertising providers.
While Google and Yahoo both claim to be working on finding solutions to the
problems posed by invalid clicks, both admit they are months or even years from
finding foolproof solutions. That both make a great deal of money from invalid clicks,
clicks directed from parked domains, and other third-party shenanigans has lead
some to speculate that the major search engines might not be approaching the
problem with missionary zeal.
There is a lot of murky ground. The only obvious things about the issue is that there
is an issue and that a solution, though not immediately forthcoming, is desperately
needed.
----------
About the author: Search marketing expert Jim Hedger is one of the most prolific
writers in the search sector with articles appearing in numerous search related
websites and newsletters, including SiteProNews, Search Engine Journal, ISEDB.com,
and Search Engine Guide.
He is currently Senior Editor for the Jayde Online news sources SEO-News and
SiteProNews". You can also find additional tips and news on webmaster
and SEO topics by Jim at the SiteProNews blog.
____________________
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MPieper
Moderator
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Posted: Wed Nov 22nd, 2006 10:52 am |
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Here's some more great information on Google Adwords...
Everyone, this is the most recently released information from Perry Marshall on the
newest changes to Google Adwords. I hope you enjoy the wisdom...remember to
implement what you learn...watchers watch & doers do.
From Perry Marshall:
The Google 'Slap'
Most people well remember the "Google Slap" last July when thousands of
advertisers woke up to find their minimum bids jacked up to $5.00 and $10.00 a click.
The official story was that it was a "landing page quality issue" when in fact it was
more like a "website content quantity" issue.
About 2 weeks ago they rolled in another change, this one more subtle and affecting
fewer people. But even if you didn't notice directly, you can still probably see a shift if
you use the reports tab in your account to graph clicks and / or impressions. Content
traffic was affected the most, for most people. Some people were severely affected.
***IMPORTANT OBSERVATION:
Having been through several rounds of this - and knowing that the game is going to
continue to evolve as time goes on, with more Google slaps and more interesting
twists - the people who stay in the know always wind up on top and the losers who
get on discussion boards and bitterly complain, continue to be losers. You get to
decide whether to stay plugged into reliable information - as well as provide quality
information to your visitors on your site - or keep trying to cheat the system, which
always eventually fails.***
OK, enough preaching. The core issue with Google Slap is: There's a fringy aspect of
AdWords where if your site is small or if there's a mismatch between your ads /
keywords and web pages, Google will simply jack up your minimum bids. When you
call them they will NOT explain how to fix it. You're on your own. Robots make these
decisions, and the Google rep on the other end of the line does not necessarily know
the formula anyway.
(I did *not* get a huge amount of emails about this. The most heavily affected
people were affiliates, people with machine-generated AdSense pages, and people
with skinny little one- and two- page sites. Most of my customers aren't doing that.)
Still, some people with legitimate, good quality sites were slammed and today I'm
going to give you some tips that have made a big difference for some.
Here's a success story I got from one astute gentleman.
Pay close attention:
"Just FYI, in case you're still gathering info ... I beat Google's royal behind today:
- Added a site map, with a link to it of course
- Added a few low key outbound links to high page rank sites (very bottom of page)
- Removed the bullets from the penalized pages, and textualized them
- Added more SEO stuff (keyword rich anchor tags)
- Broke up my email articles and installed them throughout the site, linked into the
sitemap
Nothing dramatic ... seems like they just tightened up the changes from round 1.
The thing is, WITH these changes, my quality score is better than it ever was (I've
now got 2 cent minimums on keywords which never had them, and that's without
any traffic coming through, strictly from the spider food)."
Don't forget that with most of these changes, while some people loudly lose, others
quietly win. I talked to a number of people whose ads shot up to the top after this
latest change. Of course some people benefitted, because some of their competitors
disappeared.
Marketing Intelligence Wizard Glenn Livingston put it this way:
"Now that landing page is part of the quality score, it actually provides a potential
ADVANTAGE to smart advertisers who do it right.
"Just as with writing a hyper-relevant ad that gets high click through, you can now
improve your position and reduce your ad costs when you do what Google wants.
And even if it DOES reduce opt in rates, you get compensated for this by the reduced
click costs. It's not just a matter of minimum bids, ... the quality score is a continuum
which influences your position, # of clicks, etc., even when you ARE bidding above
the minimum."
One of my own campaigns - one that I could never get below 5-6 cents a click - is
now taking 4 cent clicks. Haven't tried 3 cents yet. Google Slap 2 has been good to
me.
Having been through several rounds of this, and knowing that more are coming (as
Google's senior staff assures me), this is what goes on out there:
-The average 'man on the street' Google advertiser thinks that Google is just trying
to shake him down for more money, every six months or so.
-Marketers who truly understand Relevance - who create sites that are so sticky that
nobody wants to click the BACK button - continue to do better and better. When
Google introduced Quality Score a year and a half ago, my tuned-in Renaissance Club
Members got cheaper clicks. When Google Slap happened this past summer, they got
more clicks for less. When Google Slap happened two weeks ago, they got even
more.
Losers lose. Winners win.
Yours in Greater Success,
Merideth
Last edited on Wed Nov 22nd, 2006 10:54 am by MPieper
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jschuman
Member
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Posted: Thu Jan 18th, 2007 12:56 pm |
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If you have Google Adsense ads on your website pay attention to this. Google is cracking down on websites and even sub pages that have competing ads that appear to resemble Google ads on them. Here is a good article that explains this. If it applies to you don't mess around if you value your Google checks...
http://www.jensense.com/archives/2007/01/adsense_competi.html
____________________
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Make Money At Home JV With Jeff, free training, paid surveys.
Article Writer Only sold 1 time to you, testimonials, sharp pricing.
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snapon1973
Banned
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Posted: Wed Jan 31st, 2007 05:11 am |
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Im always a rookie with google ad words i got burned on it before so my question is how do rate the click through percentage like most of my campaigns are like .7 or .6 % whats a good rating 1% r 2%? and how does that bar system work for stats on keywords full bar mean what? half bar? I get so fustrated I might just stick to traffic exchanges and ezine ads any help on this subject would be appreciated 
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Tim_Welch
Member
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Posted: Wed Feb 7th, 2007 05:32 pm |
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I can honestly tell you I get about 2.0-2.5% ctr on my adwords campaigns. Just to let you know, the common mistake a lot of people make is that they think they have to get the biggest, nastiest bag-o keywords to make it work.
Here is what you need to do to get 20% or higher.
Optimize your landing page for your keywords.
For example,
My landing page is Network Marketing Leads
my ONLY keywords I use in my adwords campaign for this one landing page, is
all 3 variations
[network marketing leads]
"network marketing leads"
network marketing leads
and I also use mlm lead or mlm leads (all 3 variations)
Here is what will happen for you if you do this:
You will get a higher click thru, your visitors will also by more, click stuff, sign up for you newsletter, whatever you want them to do, if you do it right.
I hope this helps.
This is in NO way meant to be a book plug, but I have found that
If you really want to learn it, just pick up a copy of The Ultimate Guide to Google AdWords
it's by Perry Marshall, Perry is an adwords expert.
It's a big old thick book, if you study it, dog ear it, highlight it, treat it like your most prize possession, you will be successful with adwords. I tell my clients that I help build websites not waste a dime on adwords until they read this book.
You can get it on my website, (below) or you can just go to amazon or b&n.com and get it.
It just costs 20 bucks (or less) and it's totally worth it if you want your adwords campaigns to work.
May the force by with you.
Last edited on Wed Feb 14th, 2007 02:22 pm by Tim_Welch
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wes1
Member
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Posted: Wed Feb 7th, 2007 10:24 pm |
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Hi there,
My name is krystal and i have a friend who was wondering if there was a cheaper alternative to using google adwords to get traffic for your business, i know it is a very effective way to advertise but not the only way, i do realize you can blog and write articles and purchase leads for exposure. However as far as the adwords i was not 100% sure. Would appreciate feedback if anyone has any info.
Thanks,
Krystal
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Visit our blog at http://profitleader1.blogspot.com
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jschuman
Member
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Posted: Thu Feb 8th, 2007 01:20 pm |
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Good question Krystal. I saw a short report from Rosalind Gardner recently talking about how much better blogging is today than pay per click advertising with companies like Adwords. It was called "Why We Blog"
She has credibility as the author of "The Super Affiliate Handbook", she earns close to $1 Million Dollars a year and has always said get a good ppc campaign going.
So for her to say blogging is now the best way to get traffic to any site starting today, and it is free you have to take notice.
Send me an email I and will get you a copy of it. I personally am on page one of Google for hundred of web pages and now really work on blogging everyday and have seen my traffic jump dramatically everytime I post and ping.
____________________
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Make Money At Home JV With Jeff, free training, paid surveys.
Article Writer Only sold 1 time to you, testimonials, sharp pricing.
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Yvette
Member
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Posted: Thu Feb 8th, 2007 08:13 pm |
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Tim, thank you so much for your information. I've used AdWords and watched my account very closely in order not to lose the shirt (blouse) off my back, and I've read many opinions about page optimization and key words. Now, that I've read what you have to say, and it is the same as another "trusted" source, I feel confident about very few key words.
Thanks,
Yvette
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Tim_Welch
Member
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Posted: Fri Feb 9th, 2007 08:33 pm |
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You're welcome Yvette,
I have purchased, and deeply studied nearly everything Perry Marshall has written, and have listened to many of his teleseminars. This man is a true professional and he is one of my Mentors.
I am glad you found my comments useful. I am currently writing an ebook, and I am looking for contributors that have had some success using similar methods that I use. Send me an email if you are interested in being a case study, and getting some free traffic , and money in return for it.
Just drop me an email if you are interested in knowing more.
Tim
____________________
"Discover the Missing Secrets to Internet Network Marketing Success" => You Are the Guru!
http://www.WhoisTimWelch.com
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randyjones
Member
| Joined: | Tue Feb 13th, 2007 |
| Location: | Tennessee USA |
| Posts: | 18 |
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Posted: Tue Feb 13th, 2007 09:33 pm |
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I recently read that the big mistake most people make is bidding on higher price keywords and you would be better to bidding on a higher quantity of lower cost keywords. The lower the "Count", the fewer people who search those key words and the lower price you will pay per click in Google Adwords. By paying lower prices per click, you'll get more visitors and sales dollar you spend in advertising.
Is this true?
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Tim_Welch
Member
|
Posted: Tue Feb 13th, 2007 10:18 pm |
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Actually Randy, the exact opposite is true.
All you need to get started is just a few of the top keywords. Don't be afraid of the competition. When you focus on the itch that people want to scratch, and get inside the head of the customer, you will be amazed at how fast it works.
You must know a few things.
1. what you are selling?
2. What does it do, what problems does it solve?
3. What are people searching for on google? What problems do they have?
4. If you are selling information, then it's even easier to make a killing in a network marketing business, or affiliate marketing business.
You just need the right tools to get started.
There is a way to get lower prices per click, get the top keywords that people are searching for, there are several way to do this
Take into account negative keywords, the usual ones to use are "-free" (unless you are giving stuff away)
If you have a website that sells self - help products, like books and tapes.
start with one product, lets say it's a Zig Ziglar DVD.
let's say you want your ad to be like this:
Zig Ziglar DVD
Learn From One of the World's
Top Money Earners: Zig Ziglar.
http://www.motivationaldvds.com
Your Keywords
[Zig Ziglar DVD] exact
"Zig Ziglar DVD" phrase
Zig Ziglar DVD variation
negative key words
-free
-books
-seminars
these are negative keywords because they are not looking for a handout, not looking for books, or seminars. They were looking for zig ziglar dvd's.
This is not all of the keywords, but you get the basic idea. You want to then direct mr. web surfer to the page that has the Zig Ziglar DVD's on it.
Easy, simple, works every time.
Be sure to write 2 ads and split test those bad boys. All you need is one good campaign and you can be rollin.
The keywords you want are all in your customers heads when they go to look it up on google. Just think of what you would type in if you were looking for your product.
Ask yourself What problem your product solves for the searcher?
Do you then want them to enter their name and email for free offers in their inbox?
What you want to do is trap your visitor with your compelling sales copy, and hook them into signing up for your newsletter, or white paper, or free reports, that you are going to sell them something, like an affiliate product, or mlm opportunity, or network marketing products. - you can build little niche sites pretty easily with this thing I found called simple money machines.
I have a link to in on my website in the sigfile below, just look for Simple Money Machines, in the link list on the right hand side of my website.
I hope that helps. I have been having a lot of fun making my niche websites and I just started making money my first couple of weeks.
I no longer waste money on adwords. I only make money with it now.
Tim
____________________
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randyjones
Member
| Joined: | Tue Feb 13th, 2007 |
| Location: | Tennessee USA |
| Posts: | 18 |
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Posted: Tue Feb 13th, 2007 10:40 pm |
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Tim,
Man, that is some awesome information. I really appreciate you taking the time to write all of that. I will most definitely put this to the test. Thanks a bunch!!
____________________
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Tim_Welch
Member
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Posted: Wed Feb 14th, 2007 02:21 pm |
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You're welcome Randy,
A lot of people are afraid of the big keywords, when they shouldn't be, just remember to look at your daily budget, and your cost and ad position estimates, and make sure they are in your range. You don't want pay a buck a click if your pages aren't converting either, so make sure you have the keywords close to the top of your pages too. Google rewards you for this by charging you less per click.
Tim
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"Discover the Missing Secrets to Internet Network Marketing Success" => You Are the Guru!
http://www.WhoisTimWelch.com
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