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Do Online Videos Work?
 Moderated by: MPieper, Chris, Admin  

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rdmorrow
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Joined: Sun Nov 2nd, 2008
Location: Vancouver, Washington USA
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Mana: 
 Posted: Sun Nov 16th, 2008 08:27 pm

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Hi,

If you take the time to learn about using video to market on the web. You will be surprised at the free traffic you will generate using YouTube.



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1611VEENA
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 Posted: Sun Dec 14th, 2008 09:35 pm

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Hi:

Can someone tell me how I can incorporate  U Tube Videos to my website and blog?

Also, is it beneficial for me to do so?



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Blue
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Joined: Mon Jun 22nd, 2009
Location: Long Beach, California USA
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 Posted: Mon Jun 22nd, 2009 06:48 am

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I know that most of you here reading this article have heard of or using branding
as part of your marketing methods to help build your business.

Most of us use videos as a way to attract potential business partners to our business.
This is supposed to differentiate us from everyone else, right? The biggest
problem I'm starting to see is,  everyone is starting to look alike and
it seems like their saying the same things over and over again. People get
bored very easy, if they see one video they seen them all.

When marketers first started using videos, it was great people were able to
brand themselves and attract people to their business. Now the times are changing
the newnest of using videos to promote your business has become mundane.

We are curious by nature, when we drive by accidents we can't help but
take a quick look at whats going on. If we see something strange we stop and
take notice. So why not make people stop and take notice of your website.
This is what we want Right?
 
My solution is to take branding a step higher and add a little creativety to it and do
something crazy to attract attention to "You".
This is your business right? So why not? I would like to introduce to you
"Branding 2.0". Branding 2.0 is simply a video you create as a "Character"
that introduces you as the expert. It's simply a creative way to get people
to stop and take notice. People like to be amused and love to see something
different and making videos like this does the trick.

Happy Marketing and hope this helps in stirring up some creative juices.



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MyFortuneNow
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 Posted: Wed Aug 26th, 2009 03:12 am

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I know for a fact adding video to anything will help you.  I added a video to my opt-in page and it decreased my bounce rate and increased opt-ins overnight.

Frank Kern talks about emailing your list a link to your video that you posted on your blog that gives them useful info and than at the end informs them about visiting your sales page of whatever you may be promoting at the time.

Again I know for a fact this works and is definitely worth utilizing.

To Your Freedom And Success,

Joel



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Johnny Kim
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 Posted: Sat Aug 29th, 2009 07:03 am

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A successful video on YouTube was by Heineken with 'The Walking Fridge'. If you have the video from your own site or email it is ok you will get a targeted audience.
Getting targeted audience is the problem. The other factor is to make videos short and interesting, I have seen any number of long boring videos.
If you are able to post a winner on YouTube nothing like it.



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KrinkleCakes
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 Posted: Wed Oct 7th, 2009 06:12 pm

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Hi

I agree with others here that video is harder to work with. But I believe it has its place.

Keyword focused content is probably the best technique because if you find what people are searching for, then provide it, you will eventually have neverending streams of traffic.

However, video is superior in other ways. Example: many people don't like to read and would prefer video over the written word any day. Video probably captivates attention longer (provided people aren't repelled by the content.)

And video spreads virally much easier, I think.

It's just a different technique, with it's own unique set of factors.

:D

shaker
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 Posted: Thu Nov 5th, 2009 01:55 am

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That's very, very reassuring! Online video is a massive channel and opportunity and up until now the vast majority of marketers have missed that opportunity. Personally, I think online video advertising will transform how advertisers view the branding potential of the internet and that 2009 will be its key growth year.



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 Posted: Mon Nov 16th, 2009 11:00 pm

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I would recommend sending a link in your email that links to your website with your video on it.  You want them to come to you, and by having them follow the link to your website and view your video...you know they are semi interested.

Joel



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growingtopersist
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 Posted: Tue Feb 2nd, 2010 08:54 pm

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I have seen and found that video was a hard thing to get into origanally.  Many people do not like starting out on video because tey are afraid of the camera.  But through practice, it can be very effective. 

I have found that through video's, I have been able to convert at a much higher rate.  IT's funny to think that by just adding a video to a landing page that page converted 10% higher.  It was supprising but that is what happened.

So I now feel it is a must.  But it is a new skill and it does take time.  :cool:



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jazzewi
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 Posted: Mon Feb 8th, 2010 02:31 am

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Thanks for this thread and all the great info.  Looks like I need to break out my video camera and get some vids on youtube. There are multiple millions of people surfing the web for content all the time.  Seems wise to use all sources and get as much content out there as possible.:cool:



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krunk
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 Posted: Wed Feb 10th, 2010 04:10 pm

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Yes video marketing works. You just have to be consistent with it just like with articles or some of the other forms of marketing.



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allwyn
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 Posted: Tue Mar 16th, 2010 12:04 am

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An essential item about video marketing that people don't think a lot about when posting their videos is the necessity to use your keywords in the title.

Just like with articles you need to use the keywords in your title to try and get the best search engine ranks. So simple yet many will miss this. They will focus on just the keyword tags.  Nothing works better than having that main keyword in the title as close to the beginning as possible.



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Adward
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 Posted: Tue Mar 23rd, 2010 08:03 am

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I'm doing that thing for one and half years. And I'd like to share you in responsibility that it works. It brings traffic and even orders.

It's also a simple and easy thing to get start. Making presentation video or desktop-based tutorial are really piece of cake by using screen recorder.

Take me as example, I often make tutorial to tell poeple how to use particular software or online service with Democreator (a Flash-based screen recorder). You just make a demo and say something during the operation, that's your own video. Upload it to YouTube and submit it to article directory to check out the result.

I wonder if I can use it to create a series of training videos for small business group or company. In that way I become a training consultant :P

Keep moving on. The video marketing is absolutely positive and engaging.

Adward



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Mark1234
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 Posted: Fri Mar 26th, 2010 10:07 pm

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videos are definitely a great thing..people tend to watch them more than just listen or read..therefore its definitely a great way to reach the people..but if you use all audio, video and text it will be bring you the best results..

but whether you should use it or not depends on what you are planning to advertise..and the state of the business..

Jasmeenb
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 Posted: Mon May 31st, 2010 04:04 pm

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YouTube is the # 2 search engine.  However there are many people, like me, who are not comforbable in front of the camera and therefore not leveraging the millions of people using YouTube.

I decided to get creative and I created a video using PowerPoint and Windows Movie Maker.  Visit my blog at the address below for step by step instructions.

See you in the movies!



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 Posted: Fri Jun 18th, 2010 11:02 pm

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Video is a fantastic way to get the message across.  A lot of people's perceptional receptor is audio visual, rather than reading.  It is good to sit and watch and listen to something.  It uses two core methods to get the message into the mind of the watcher.

Make the content short but to the point with great content and you can't go wrong.


God Bless,
Michael



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nicolasb86
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 Posted: Thu Aug 12th, 2010 02:41 am

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A few tools have been as expansive and effective as video.  When it comes to marketing online, video can be a great way to captivate people and can be extremely enticing, especially when done right.

 

One site that has revolutionized the internet is Youtube, and it definitely has brought sweeping changes in the way people perform online activities.  Affiliate marketing and internet marketing in general has changed a lot due to Youtube as well. 

 

Many affiliate marketers in recent years have used Youtube and have experienced astounded success.  Unfortunately, marketers who haven’t taken advantage of the versatility and expansive nature of Youtube are those who may think making videos is a complex science.  In fact, making videos is an easy process.  In addition to the countless amounts of people and audience you can attract using video marketing it can also pave the way to massive fame and add lots of profit and leads.

 

Using creativity to integrate Youtube videos into other forms of communication can add extra value to your list and/or audience.  Simple creative tactics can increase the effectiveness of using video.

 

 

1.) Adding a Twist-

On a newsletter it can be exciting for your audience and subscribers if you add a video and make something different from the usual articles you may have created.  Thus, linking a newsletter to a “How to Video” could possibly lead to better clickthroughs.

2.) Video To Blog-

People who already like your blog will possibly tune in more since now video is an added value.  This may also lead to existing clients, and casual visitors to spend more time on the blog by learning through the video.  The conclusion to this technique is that the more people will spend on the blog the higher chance for converting them into customers.

3.) PPC Ads to Video-

Linking PPC ads to a Youtube video directly will be an extremely effective marketing strategy.  The fact is that everyone likes free content that can help them learn something new or something exciting, or is just interesting and educative.  So linking PPC ads to video marketing is great in sharing a product or service benefits.

4.) Video to Chat Rooms-

Linking videos to Chat Rooms, forums, or any online message boards can let visitors not only to read the message, but to also see and hear the message as well.

 

Ultimately, video marketing is effective because it captures multiple senses in people, and thus it creates an urge in them.  When someone sees a live video they tend to trust it more since it creates an image in their mind, and since humans are visual and think in mostly pictures this is a great tactic.  Video creates trust, and next time when people need information they will already trust you and will want to contact you directly.  In addition, the power of Youtube can be the leverage needed in catapulting a marketing business into massive success by getting a product, business, or service out to hundreds of millions of people.

 



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