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jea6321
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| Joined: | Sat Oct 4th, 2008 |
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| Posts: | 1 |
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Posted: Sat Oct 4th, 2008 07:44 pm |
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Do you ever feel like you bought a business in a box but a few of the key pieces were missing? you know, the ones that actually make the thing work and make money.
Well, if you feel like that, it's because you're right.
Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.
A networking business has been compared to a McDonald's franchise in many ways, on many occasions. If you haven't come across these comparisons before, I'm sure you can quickly think of a few on your own.
Here is what you may not have realized about Ray, McDonald's, and your business...
Ray's primary mission was to sell McDonald's franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.
Pretty simple.
Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Here's the interesting part to this...
McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.
Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind.
How in the world is that possible!?
How can you become #1, by selling an inferior product?!
It goes against everything we think we know about business.
Well, this is exactly where the genius of Ray Kroc becomes apparent...
Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.
The key to McDonald's success with both franchise owners and customers, was their duplicatable system.
Ray knew his food couldn't compare to the quality of other franchises. He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers. What they did want, was to make money.
So Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.
He didn't sell them the food, he sold them a system.
In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.
All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.
The competition didn't have a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.
Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. That is why they bought McDonald's and it's inferior food over the competition.
As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray's magical machines.
And THAT is what McDonald's provides better than anyone else in the world. That is their TRUE product to the consumer.
You go to McDonald's because you know exactly what to expect. It's a comfort for people.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?
Unfortunately, you are probably trying to sell them on your company and your product. (A "mine-is-better-than-yours-burger-with all the trimmings").
Am I right?
You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.
Be smart.
Do what Ray did.
People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!
start doing things right!
monavie-the-right-way.com
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