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work2bfree
Member
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Posted: Sat Feb 16th, 2008 03:41 am |
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There are a number of aspects involved in optimizing a web page for search engine compliance and the real challenge comes from the fact that many search engines change the rules without telling anyone. Algorithms keep changing the standards by which web pages are judged based on key words, titles and meta tags, but two items have been constant since the last major modifications.
Search engine companies recognized the internet users’ unhappiness with the old way of doing things, which relied on web site’s credibility to find them on the internet. The problem was, not all web masters were being completely honest about the content of their sites and users were finding pages that had nothing to do with the information being sought.
Today’s search engines look for certain aspects of a web page’s content as to its relevance to the search term entered by the user. If the pages that have been indexed by the engine match the term, the page is displayed on the results page. How high it ranks in the results will depend on how the information viewed by the search engine relates to the search term as well as how popular it views the page’s content.
The popularity is determined by the number of links to the page from relevant web sites offering similar or related products or searches, when compared to other pages. For example, all other things being equal, if one page has 100 relevant links from other pages and the second page has 105, the second one will come in higher in the search engine ranking.
Search engine optimization plays a role in the network marketing for individual web sites more so than with those sites that are part of mlm network marketing as the sites that are optimized for search engines are generally not truly optimized for users. It is the individual site owners who can create a better chance of being found through content marketing efforts.
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jamesc06
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Posted: Thu Jun 12th, 2008 09:26 am |
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The minor details regarding tags & onpage factors change all the time. But the foundation always was, and always will be link popularity. So organic link building never goes wrong -- and the fundamentals of it will always stay the same.
Strategies like linkbait will never change.
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work2bfree
Member
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Posted: Fri Jun 13th, 2008 02:53 am |
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James,
I am fairly new to network marketing. What do you mean by onpage factors, organic link building, and linkbait? These are terms I am not familiar with.
Search Engine Optimization requires study. If you have the time, I would advise spending some time learning about SEO. If you understand SEO well, it will help generate more visitors to your website.
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jamesc06
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Posted: Fri Jun 13th, 2008 05:38 am |
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I've studied SEO for a long time, so yes, I know that it can help generate visitors.  A lot of people just do it for the amusement.
Onpage factors = title, keywords, meta tags, h1, h2, etc
Organic linkbuilding = Links that are built naturally.
A guy linking his blog readers to your site because he liked the article = organic.
Directory submissions = non-organic.
Just a general term used to classify the two groups.
Linkbait - Content that is designed to make people want to link back to your site. I.e content that people will read and think "oh, I have to post this on ______. Theyll love it". Content that is very controversial, funny, very interesting, etc. There are lots of different types. It is just content that is designed to make the internet community want to link to it.
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rtaylor111
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Posted: Fri Jun 13th, 2008 02:34 pm |
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Nice thread Lawren. SEO is important to all of us.
There is only so much you can do to optimize your page with keyword rich content, metatags, headings, etc.
I agree that the real pay off comes in getting links. But, we should keep in mind that not every link is a good link. Hopefully, all of our links will come from relevant sites that do not end up costing us points due to lack of relevance.
Also, link exchanges have close to a breakeven effect. When the search engine spiders find a reciprocal link on your site, they count it as an even trade off between your site and the other site. Neither one of you get much value out of it.
And so, we look for organic links. That is, links to our site given freely by other webmasters. Tough to come by and not easily manipulated--which is why the search engines love them. My plan of attack is to keep writing articles on MLM and home business. It's a long term strategy and won't change things much today or tomorrow.
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work2bfree
Member
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Posted: Sun Jun 15th, 2008 01:06 am |
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Hello rtaylor. Thank you for your complement.
Are you saying that linkbacks don't work? I had always been told differently.
I don't have the time to write articles right now. I am doing quite a bit on the internet and I only have 2 to 3 hours to spend working on my business.
I do have a blog that I update regularly. Writing articles on it helps me with my writing skills. I also find that I enjoy it.
When you update your blog, do you think pinging your blog helps with the search engines and spiders?
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rtaylor111
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Posted: Sun Jun 15th, 2008 03:26 am |
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Sorry, Work2bfree. I did not mean to imply that linkbacks are worthless. No way. Go for every link you can. I was saying that Google bases the value of each linkback on the pagerank of the site where your linkback comes from. A site with 0 rank, would not give you as much credibility with the search engine as a link from a page ranked at 3 or 4.
Linkbacks are hard to control, but startng out, like we both apparently are, we should take linkbacks whre we can get them.
On my blog I like to use pingomatic.com to ping my updates. and yes, I think it is worth while to ping your updates.
Last edited on Sun Jun 15th, 2008 03:27 am by rtaylor111
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work2bfree
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Posted: Tue Jun 17th, 2008 02:59 am |
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Thank your rtaylor for responding to my post. I ask this question because I have received conflicting messages. Some tell me to ping my blog after updating it and others have stated it was not necessary. That the search engines and spiders will eventually pick up on your blog.
I prefer to ping. This way, it makes me feel as if I am doing something as opposed to nothing to get my blogs out there. I update my blogs every week or so I update them often enough. Content is consistency in updating your blogs are also important.
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rtaylor111
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Posted: Tue Jun 17th, 2008 04:48 pm |
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True. consistency in updating your blogs is very important. I use blogger.com, and have been told that blogger updates/pings automatically. Like you, I still like to go to pingomatic and send my own ping.
There is a danger of over kill here though. If the search engines get too many pings from your blog it could theoretically be banned.
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work2bfree
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Posted: Wed Jun 18th, 2008 01:45 am |
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OK that is good to know. I don't ping too often. I have been so busy, that updating my blog is becoming a little difficult. But, as long as my blogs are updated within the month, I think I am ok.
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rtaylor111
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Posted: Wed Jun 18th, 2008 05:49 pm |
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I'm not sure whether you use Squidoo.com or not, but you may want to check it out.
You can build a page of content and comments, and use html to place a clickable link in your text boxes.
you may not get much traffic onto your Squidoo lens, but you will earn yourself an inbound link to your blog or website for every clickable link you place on your lens. Squidoo has a page rank of around 7, I believe, which means it counts for a bunch of points with the search engines.
Make sure you use a format like the following for your links:
<a href=http://www.yourdomain.com>your choice of keyword</a>
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work2bfree
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Posted: Thu Jun 19th, 2008 01:47 am |
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Hi rTaylor, Yes, I do use squidoo. In fact, I have 2 lenses in Squidoo. I have not had time to update these lens in a while. I need to update them. I will see what I can do to apply some of your suggestions to both of my lens.
I did read, not too long ago, that Squidoo may have encountered a bad situation with Google. I am not sure of the specifics. I will have to do my research and see whether I can find that article again. It seems that the page ranks that one can get using squidoo could possibly have been impaired. But, again, I need to find that article. I am not sure of the outcome of this situation.
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rtaylor111
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Posted: Thu Jun 19th, 2008 05:19 am |
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Here's the deal with Squidoo and Google. Apparently, Squidoo's systemof allowing other people to post links in comments led to adult and hate related sites to be linked from Squidoo. Google frowned on that.
According to Seth Godin, founder of Squidoo, this problem has been addressed and is now okay.
Jusy my opinion, but I would think updating your lenses would be worthwhile. Probably just take a few minutes. If nothing else use some of the material you have posted here. People at Squidoo may be able to get something out of it, and yes, you are free to copy and paste anything I've added. GLTU
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TokSee
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Posted: Mon Jun 23rd, 2008 06:44 am |
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rtaylor111 wrote:
I agree that the real pay off comes in getting links. But, we should keep in mind that not every link is a good link. Hopefully, all of our links will come from relevant sites that do not end up costing us points due to lack of relevance.
Also, link exchanges have close to a breakeven effect. When the search engine spiders find a reciprocal link on your site, they count it as an even trade off between your site and the other site. Neither one of you get much value out of it.
I would like to add a quick comment here... First off, there is no such thing as a "bad" link... you can never be "penalized" for somebody else linking to you... If you could, somebody else could sabotage your site by pointing a bunch of bad links (links from adult sites, pharm sites, casino sites.. etc) to your site. You really have no control over incoming links... But you do have control over what sites you link to... Thats where the real penalties come in.
And yes...
reciprocal links are pretty much worthless... A one way incoming link from a related site is worth 100 reciprocal links. So.. don't waste your time with link exchanges. Work on networking with site owners with similar content or topics... Become active in their blog or forum... you may be able to work out some content exchange deals as additional ways to get more links.
Hope that was useful...
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rtaylor111
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Posted: Mon Jun 23rd, 2008 03:13 pm |
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True. True. Watch where you are sending your website visitors.
I try to use links going out of my website that are well known and high quality. For example, I quote quite a few statistics and government rules on some of my tier 3 pages at my website.
I like to use the SBA and Census Bureau sites for statistics, and the .gov extension sites for my regulation quotes.
the better article directory sites like ezinearticles and goarticles also get some mentions. Beyond that, I try to be careful.
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work2bfree
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Posted: Mon Jun 23rd, 2008 09:20 pm |
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I try to create links to sites that contain related information. I use Google Alerts to help me with this. I choose keywords that are related to my website or blog and the keywords help to select those blogs that are related to the subject of my blog or my site.
I have also used google search engine to search for blogs that are related to my blogs. If I like the content of the blogs, I will then make a comment, but I usually only make comments to those blogs that allow me to enter my url. There are some that allow you to only enter your name and your email address. I bypass these.
In saying this, if you are trying to brand your name on the internet, which is something else I am doing, you could comment on blogs that only allow you to enter your name and email address. This way, if you comment is interesting enough, you might arouse someone's curiosity whereby they can use a search engine to search your name and will see all related information you have posted in the past.
By the way, I did update my squidoo lenses this past weekend. I went on and changed some of the content and added a new video created for one of my additional business streams.
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rtaylor111
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Posted: Mon Jun 23rd, 2008 09:27 pm |
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Good to hear about your updating your Squidoo lenses. One technique I like to use to add content to my lens is to search ezonearticles for articles on the topic of my lens. If I like th earticle and the author is not offering a competing product I post it to my lens, with full credit ot ezinearticles and the author.
This allows me to quickly build a lens with info that may be helpful to my viewers. I built a lens on learning German yesterday, and it has already had 19 hits, with 7 click outs.
As for blog comments, I will make more effort to follow your example in this area. I've been kind of thrown off blog comments by the "no follow" rule most blogs have now a days, but will try it anyway.
Last edited on Mon Jun 23rd, 2008 09:27 pm by rtaylor111
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work2bfree
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Posted: Wed Jun 25th, 2008 02:01 am |
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What is the "no follow rule" you are talking about? If I like the blog, I will post to the blog regualarly. Sometimes it is hard to keep up with postings to blogs because of the limited time I have and I have other marketing methods that I utilize on a regular basis.
Pasting articles to my lens sounds like a great idea. I will have to keep this in mind.
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rtaylor111
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Posted: Wed Jun 25th, 2008 01:50 pm |
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The "no follow" rule is something Google uses to keep it spiders from following your link out of the blog. Several years ago when blogging first became popular people wer spamming blogs like crazy with comments like "nice blog" and then throwing their link in the comment box.
They were getting linkback credit for each of these entries, and in Google's opinion, negating the value of linkbacks in their page ranking algorithm. To stop this, Google added a no follow rule as the default setting for all of its blog sites (blogger). Other search engines soon followed.
I don't know the details, but you can do a search for blogs that do not use this "no follow" rule. That is where you want to leave your comments. Perhaps somebody else here can expand on this based on their knowledge or experience.
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rexharris
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Posted: Thu Oct 16th, 2008 02:36 am |
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rtaylor111 wrote:
They were getting linkback credit for each of these entries, and in Google's opinion, negating the value of linkbacks in their page ranking algorithm. To stop this, Google added a no follow rule as the default setting for all of its blog sites (blogger). Other search engines soon followed.
This is an interesting point you bring up here. What are the benefits of RSS in correlation with link back credit?
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