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FreedomFire
Administrator
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Posted: Wed Nov 14th, 2007 05:30 pm |
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The keyword question.
Every search engine reads the keywords, so don't buy into "meta keywords are dead." It is a lie. There is just no other way to state that. Keywords should be used in the url (whenever possible), page title, meta keywords, meta description, image file names, image file alt text (whenever possible), file names, directory names and page text content. There are more but that is just off the top of my head.
Meta keywords and key phrases are not exactly the same thing but are used in the same area of your code. When stating a key phrase, you should follow it with each
individual word in the phrase that is a major keyword for that particular page.
Saying that keywords is dead is just plain silly. I hate that so many "so called" experts keep espousing this theory. Keywords are read - it is how the particular search engine uses them that has changed. THOSE are the changes to keep abreat of. Pretty simple, eh?
Plus, google is not the only search engine out there. Yahoo is a very, very close second and AOL and MSN have a large share. Their algorithms give much more credence to meta keywords than google so don't cut meta keywords from your
code. It does not hurt to have them there and is a great big plus to many other search engines which number in the tens of thousands worldwide.
AOL uses the google engine, yes. But AOL also adds its own algorithms to form a unique engine. Even though many search engines use google they also (mostly) tweak the code with their own mathmatical equations. So, just because a search engine says they use google does not mean you should overlook submitting to that particular SE. If you submit at all.
You don't have to submit to the main search engines and in fact don't have to submit to any search engines. It is the nature of the beast (se's in general) to search for new web content so your web site will be crawled and indexed. Just give it a bit of time. One day to one month is normal. Look carefully at your stats - have the se's pick it up? If so and you do not see your web site on the first few pages of a search using your keywords, you have a lot of SEO work to do. Give it a month or so for your site to claw its way to the exact position that google will give it. Then, of course, the next day that position might change.....
God Bless,
Michael
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globalnetworksuccess
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| Joined: | Tue Dec 4th, 2007 |
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Posted: Tue Dec 11th, 2007 05:30 pm |
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I heard recently that placing of keywords in the order is very important. For example, the first keyword placed will have most importance and the second placed will have the second most importance or so? Is this true?? If so, how one can determine which of the keyword is very important.. because it depends upon the site or blog. Each may think in their own way and so it depends on the individual.
Please clarify my doubts here.
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HappyHomemaker
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Posted: Wed Apr 2nd, 2008 12:30 am |
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The first word you place in your tag is the one you are telling the search engine your page is primarily about. The other keywords are suporting words that also relate to the page.
I don't worry too much about the order after the first word. I've discovered that my pages get found for words and phrases that are on the page that aren't even listed in the keyword tags.
As Michael has stated previously, the content of your page is the most important thing. Provide quality content based on what people are searching for and you will be found.
As you do your keyword research, choose to make the page about a keyword or phrase that has a decent amount of demand (searches) and hopefully less supply (competing pages).
I'm not sure if there are free tools to discover those numbers because I use the brainstorming tools provided by SBI, the program I use to build and host my sites. I've found their tools to be excellent and really all I need.
I hope that explanation helps make things a little clearer for you, globalnetworksuccess. 
Angie
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LifeofEgypt
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Posted: Wed Apr 30th, 2008 02:50 am |
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| If you stick to your niche and publish good quality content to your site regularly then you will be fine. If you write good content articles then you will find the keywords written into your content naturally.
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HappyHomemaker
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Posted: Wed Apr 30th, 2008 08:13 am |
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If you stick to your niche and publish good quality content to your site regularly then you will be fine. If you write good content articles then you will find the keywords written into your content naturally.
I think that is only partially true. Good content is key, of course. But I've seen some very good websites with fantastic information and very poor search engine rankings.
You really do need to do research on what phrases your target market (your niche topic) is using as search terms. When you build and tag your pages properly, you will do much, much better getting free targeted traffic from the engines.
Beyond that, you will also get traffic for the rest of the related keyword phrases that you 'naturally' include when you are writing your content.
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jamesc06
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Posted: Thu Jun 12th, 2008 08:30 am |
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I've never seen any expert say "keywords are dead". That simply doest make any sense. Its like saying relavent content is dead.
For your onpage keywords, the title probably has the biggest effect. But of course, the biggest effect comes from your backlinks, and the anchor text. The classic example being http://www.adobe.com/download-adobe-acrobat.com ---- or whatever, being the #1 for "click here"... even though that phrase doesnt appear anywhere.
The reason being is the tens of thousands of links saying "to download adobe, click here"
Last edited on Thu Jun 12th, 2008 08:31 am by jamesc06
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kylelmoon
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Posted: Fri Sep 18th, 2009 07:50 am |
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If you stick to your niche and publish good quality content to your site regularly then you will be fine. If you write good content articles then you will find the keywords written into your content naturally.
I think that is only partially true. Good content is key, of course. But I've seen some very good websites with fantastic information and very poor search engine rankings.
Yes this is very true indeed. Just imagine having a very good article but very poor keyword distribution. That would just be a waste! Try to get an onpage optimization. Don't waste your article...
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MyFortuneNow
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Posted: Thu Dec 3rd, 2009 12:36 pm |
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Good suggestion, If your not taking advantage of keywords on your site you are wasting a lot of time. Make sure your content supports your keywords.
To your freedom and success,
Joel
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kylelmoon
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Posted: Fri Dec 11th, 2009 02:43 am |
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I think that is only partially true. Good content is key, of course. But I've seen some very good websites with fantastic information and very poor search engine rankings.
Yes, it's sad to say that is happens. All the mentioned SEO techniques are connected. So if you will just do one thing (quality content) and will not do the others. Then definitely it wont rank good. You must give each quality content, keyword research, link building, on-site, off-site opitimization a piece of your time if you want to be successful in your internet marketing efforts. 
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retireonme
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Posted: Mon Feb 8th, 2010 02:55 am |
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Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.
Think of the right keywords as the "Open Sesame!" of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site—or of seeing any real profits from the visitors that do arrive—decreases dramatically.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.
Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties.
You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work—and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.
I hope this has helped someone understand the importance of keywords in their
SEO efforts.
I will try and add more tips to this great forum every couple of days.
Tommy Feist
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FreedomFire
Administrator
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Posted: Wed Mar 3rd, 2010 05:15 pm |
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Here's some more good info regarding keywords:
http://www.seochat.com/c/a/Choosing-Keywords-Help/Effective-Keyword-Choice-Strategy-and-Useful-Tools/1/
God Bless,
Michael
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